Journey & Experience
Growing up surrounded by the vibrant blend of cultures in the United Arab Emirates, I found my artistic passion ignited by the diverse world I was exposed to. My early adventures in design started with tagging along with my father to his binding factory job, sparking a love for creativity and production.
Throughout my university years, I delved into Visual Arts & Visual Communications while also exploring the culinary world as a sous-chef and later as a bartender and bar manager. It's no surprise that my heart led me to specialize in the FnB sector, given my love for diverse experiences.
Beyond the kitchen, my life has been intertwined with sports, especially football, from my early years. Although injuries led me to retire early, my enthusiasm for sports has only deepened. These varied experiences, along with my expertise in TV and commercial filming, social media advertising, and everything in between, have shaped my colorful journey.
In both my personal and professional life, I approach challenges with a friendly smile, swiftly adapting to new ideas, and paying attention to every detail. This warm and open approach fuels my passion for creating campaigns that not only connect with people but leave a lasting, friendly impression on their hearts.
Work Experience
Art Director
Waverider - Galaxy Racer, UAE
March 2021 - Present
•Generate innovative and creative ideas for campaigns, aligning them with client briefs and objectives.
•Utilize design and visual communication skills to create visually appealing designs for various platforms, including print, digital, social media, and television.
•Collaborate closely with copywriters, marketing teams, and clients to develop comprehensive campaigns that integrate compelling visuals with persuasive copy.
•Create storyboards and prototypes for campaigns, ensuring the visual narrative aligns with the campaign concept.
•Engage in client interactions, understanding their requirements, presenting creative concepts, and
incorporating feedback into the design process.
•Collaborate with a team of creative professionals such as graphic designers, photographers, and
videographers, providing guidance and direction to ensure the consistency of visual elements across
all platforms and campaigns.
•Stay updated with the latest design trends, advertising techniques, and technological advancements,
incorporating innovative approaches into campaigns.
•Manage multiple projects simultaneously, organize workflow, and meet deadlines effectively.
•Present creative ideas convincingly, both internally and externally, to team members and clients.
Graphic Designer & Branding Specialist
Almed Retail, UAE
April 2020 - March 2021
• In charge of branding for 4 different F&B brands, with 15 branches altogether.
• Responsible for creating unique brand identities and guidelines.
• Ensured continuity and consistency of the brand image across all platforms; from digital to print.
• Designed various collateral for each brand such as packaging, stickers, labels, table tents, vans,
bags, name tags, promotional items, and anything related to brand image.
• In charge of ensuring samples and execution by suppliers is up to brand standard
• Created promotional campaigns and launched new items.
• Coordinated with management and each branch to set up all components for launchings.
• Generated designs for social media by creating images, video posts, reels, and stories.
• Oversaw location and product shoots, as well as postproduction of all digital and social content.
• Designed websites and app, and managed web designer for final product.
Freelance Designer
Self Employed, North Cyprus & UAE
January 2015 - Today
Social Media Management, SEO, Basic Web Design, Print Media Advertising & Design.
• Worked with clients from various sectors; F&B outlets, a sporting equipment company, car rental
companies, a quarry company. Other clients include a 300+ members supercars group in the UAE,
gift items company based in Canada, and an international lifestyle brand.
• Created brand identities and rationales for start-up companies.
• Curated social media content including community management.
• Created promo videos for various brands.
• Designed various collateral including menus for restaurants and cafes.
Junior Designer
PrPlus+ Advertising Agency, North Cyprus
June 2016 - December 2018
Responsible for overseeing 6 diverse brands, including a professional football club, a construction
company, a car dealership, a restaurant and more.
• In charge of creating print collateral including billboards, stationery items, gift packs, menus,
packaging, and sportswear.
• Managed social media accounts and ensured all content was precise to guidelines.
• Photographed various elements including premium cars and renowned football players for use on
social media and print media.
• Co-ordinated with interior designers for interior décor of a gym as well as the MTG football team’s
headquarters and official store.
• Developed the brand identity for Real Foods, ensured the visual output aligned with the brand
values and communication.
Lead Designer
Mediator Advertising Newspaper, North Cyprus
January 2015 - March 2016
• Tasked with designing layout for monthly newspaper based in Cyprus
• Designed newspaper ads per client
• Provided package deal for clients to sign up with the monthly newspaper
• Over 75-100 designs were implemented per print
Cameraman & Editor
Mağusa News Agency (MHA), North Cyprus
January 2014 - April 2015
• Captured and edited videos for local events, interviews and the Cyprus Professional League football games
• In charge of sending edited videos to all Cypriot TV channels and ensuring they were aired on different channels
Education
2013-2016
Eastern Mediterranean University
Famagusta, North Cyprus
Bachelor of Arts - BA
Visual Arts and Visual Communications
3.78 CGPA
Graduated with High Honor and as first ranked on my department
Extracurricular Activities:
Member Of The Student Council, Representing Communications Faculty
President Of Visual Arts Club
University Football Team
Coach & Captain of Syrian Students Society National Football Team
2011 - 2013
American University in Dubai
Dubai, United Arab Emirates
Bachelor of Arts - BA
Visual Arts and Visual Communications
3.67 CGPA
Dean's Recognition List
Transferred to Eastern Mediterranean University
Extracurricular Activities:
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University Football Team
1998 - 2010
Al Mawakeb School
Dubai, United Arab Emirates
High School Diploma
Outstanding Athlete
Extracurricular Activities:
Varsity Football Team
Programs
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Adobe Illustrator
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Adobe Photoshop
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Adobe InDesign
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Adobe Premiere Pro
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Adobe After Effects
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ChatGPT
English
Arabic
French
Turkish